Answered items record decisions from the 2026-06-10 Zoom with Floyd. Open items are unresolved. Assumption items are choices made in this build that need sign-off — rough answers are useful; 'not decided yet' counts.
35
open
10
assumed in this build
7
answered
Stakeholders & Ownership· High
Is the founder's full name Ian Floyd or Floyd Burry?
The business plan says Ian Floyd (Leasing Director, Bushburg). One strategy doc says Floyd Burry. Must be confirmed before any client-facing string.
Stakeholders & Ownership· High
Who holds final approval for brand, product, budget, and launch — and who else must sign off (Stay Brooklyn, Bushburg, Rockrose, legal counsel)?
Stakeholders & Ownership· High
Is there a Bushburg conflict-of-interest, permission, or restriction issue with Floyd launching CityMatch while serving as Bushburg's Leasing Director?
Flagged 'open and high priority' after the Zoom; not answered.
Supply & Inventory· High
Which buildings are confirmed for launch, who approved access, and what proof exists (signed agreements, emails, owner approval, broker authorization)?
Floyd expects 1,000+ units across ~10 buildings; ambition is strong, proof of launch rights is not yet on file.
Supply & Inventory
Which building is the first CityMatch showcase?
AnswerThe Rocklyn, 20 Rockwell Place (Downtown Brooklyn / Fort Greene). Videos exist for studio, 1BR and 2BR penthouse layouts; Matterport floor plans exist; 55,000 sq ft of amenities. The Zoom transcript OCR shows 'Rockwell' — corroborated as The Rocklyn via the Matterport model and therocklyn.com.
Supply & Inventory· High
What is the current active vacancy, unit mix, asking rents, concession status, and monthly absorption per launch building?
1,000+ total units is not the same as live marketable inventory.
Supply & Inventory
Is CityMatch's building access exclusive, preferred, or non-exclusive — and can The Brook (Greystar pipeline) be named externally?
Supply & Inventory· High
What columns does the live listing spreadsheet contain, who updates it, and what is the source of truth for rent, availability, concessions, floor plans, unit type, move-in date, media and approval status?
Floyd maintains a spreadsheet updated 2–6× daily as units rent. The site's data layer anticipates a spreadsheet-fed sync.
Supply & Inventory
How quickly must CityMatch reflect inventory changes, what can go wrong, and what error-handling/audit trail is required?
Supply & Inventory
Are swipe cards unit-specific or representative (5–10 best units per building)?
Floyd plans to shoot only the best units per building; amenity content carries the rest.
Product, Tours & UX· High
What exactly must a renter be able to do on day one — and what is deliberately excluded until later?
Floyd said 'just the basic' listings. This build assumes: filter, swipe, save, compare, attach/view tours, qualify, book, message. Acceptance criteria remain unwritten.
Product, Tours & UX· High
What evidence must Phase 1 produce before the native app, paid media, or public launch (qualified users, bookings, showings, signed leases, CAC, conversion)?
Product, Tours & UX
Web, native app, or staged?
AnswerMobile-first responsive web first; the native app waits until the MVP proves qualified-lead volume and conversion. Decided with Floyd on the Zoom.
Product, Tours & UX
How should the swipe concept feel elevated rather than gimmicky?
AnswerKeep the gesture, lose the costume: left = Pass, right = Save, up-swipe reveals essentials, tap cycles media. Curation language only (Save / Pass / View privately / Request a showing) — never 'match', hearts, or confetti.
Product, Tours & UX· High
What is the non-swipe browsing/comparison path (accessibility, desktop power-users, returning renters)?
This build ships deck buttons + a shortlist grid; a full browse/search view is unscoped.
Assumed in this build
Should tap on a card cycle its media (per the Zoom swipe spec) or open the essentials tray?
ASSUMED IN THIS BUILD: tap opens the essentials tray (same as up-swipe) instead of cycling media — only one secondary photo exists per building today and The Everly has none. Confirm whether tap-to-cycle is required for MVP and supply per-unit media if so.
Product, Tours & UX
Which filters matter at launch?
AnswerPrice (most important), bedrooms, bathrooms, parking, balcony — per Floyd on the Zoom. Onboarding collects budget + bedrooms; preferences soft-rank the deck rather than filtering it.
Product, Tours & UX
Will launch cards be 15–30s film walkthroughs (per the business plan) and who produces/approves them?
This build uses client building photography; video-led cards are the stated direction.
Assumed in this build· High
Does CityMatch have rights to embed building-owned Matterport tours (e.g. The Rocklyn Unit 1701, owned by Bushburg)?
ASSUMED IN THIS BUILD: the public Rocklyn Unit 1701 tour is used as the working example. Matterport terms for brand=0/mls=1 on third-party tours also need review.
Assumed in this build
Is the undocumented Matterport player API acceptable for production metadata hydration?
ASSUMED IN THIS BUILD: the site proxies my.matterport.com/api/player/models/<id> for tour name/thumbnail with graceful fallback. Production should consider the official (authenticated) API or user-supplied fields only.
Product, Tours & UX
Will the product need programmatic tour control (camera moves, deep-links, events) — i.e. a paid, domain-allowlisted Matterport SDK license — or is the free iframe lane enough?
This build uses the free iframe embed (play=1&qs=1), which needs no key.
Product, Tours & UX
Which Matterport links, floor plans, and video assets exist per building, and who delivers them?
Questionnaire Q02 — only the first building's assets are confirmed.
Booking & Operations· High
Is qualification self-attested, document-verified, or staged — and what happens when someone doesn't qualify for the unit they want?
This build implements the business plan's self-attested gate: 40× rent income, 650+ credit, employed, clean history — at booking attempt, not onboarding.
Booking & Operations· High
What exactly does RELO handle (lease issuance, credit checks, paperwork upload, building handoff) and what is the integration contract?
Booking & Operations
What consent, retention, and access rules govern qualification data?
Booking & Operations· High
What is the current manual lead-to-lease workflow (Philippines VA) and the target AI-supported workflow (texting, booking into three agents' calendars, CRM/RELO handoff)?
Assumed in this build
Are the per-building agent names real people cleared for public display?
ASSUMED IN THIS BUILD: prototype demo names (Ian Floyd for The Rocklyn, Maya Okafor, Daniel Reyes, Sofia Marchetti) are placeholders.
Booking & Operations
What must be consistent in every showing (standards, fair-housing training, follow-up timing, quality measurement)?
Not answered in the Zoom.
Booking & Operations
What manual fallback keeps bookings and agent workflows running if the AI or MVP systems fail?
Legal, Revenue & Funding· High
What is the legal brokerage structure: broker of record, landlord/tenant representation per transaction, and the Stay Brooklyn wrapper agreement status?
Legal, Revenue & Funding· High
Has a NY real-estate attorney reviewed the owner-paid commission model, FARE Act posture, broker disclosures, and advertising compliance?
The FARE Act (June 2025) structurally favors the owner-paid model but requires precise disclosure language. The site footer carries a 'pending legal review' note by design.
Legal, Revenue & Funding· High
What fair-housing safeguards apply to filters, qualification, ranking/recommendation logic, ad targeting, agent scripts, and copy?
Soft-ranking (never filtering) the deck was chosen partly with this in mind, but a proper review is unperformed.
Legal, Revenue & Funding
How does CityMatch earn?
AnswerOwner-paid commission (one month's rent, ~$5,000 blended gross). Split: 60% CityMatch / 10% Stay Brooklyn / 30% showing agent → ~$3,000 net per signed lease. Year-1 target: 40 leases/month.
Legal, Revenue & Funding· High
What evidence supports 40 leases/month from a cold start, 1 lease per 4 showings, and $600–$900 CAC?
Flagged as the highest-risk unvalidated assumptions in the partnership analysis.
Legal, Revenue & Funding· High
What budget is needed before first meaningful launch — technology, content, legal, insurance, CRM, brokerage ops, agents, working capital — and who funds which parts?
Brand, Launch & Platform
Which 5–10 positive and 5–10 negative references will Floyd send for look, navigation, buttons, motion, tone, and property presentation?
Brand, Launch & Platform
What is the approved brand direction?
AnswerRoute C logo direction approved on the Zoom. 'Super clean but super funky'; selective, luxury without saying it; references: Public Hotel, Six Senses, EDITION, Vogue/Cereal/Monocle. Never generic real-estate-agent branding.
Assumed in this build· High
Which production faces will be licensed — display (GT Sectra? Signifier? licensed Didot/Bodoni) and body (Söhne)?
DECIDED WITH FLOYD AFTER ZOOM 1 (presentation stack): GFS Didot display, Söhne body, JetBrains Mono data. ASSUMED IN THIS BUILD: GFS Didot (OFL) stands in for the production display face, and Geist (OFL) self-hosts as the Söhne body stand-in — Söhne is licensed Klim type and the presentation never embedded it (it rendered as Helvetica Neue). Both production faces need licensing before public launch.
Assumed in this build· High
Are the six building photos (Rocklyn ×2, Westmark ×2, Pearl ×2) cleared for web use, and are credits required?
ASSUMED IN THIS BUILD: used as staging imagery since they appeared in the client presentation; rights remain unverified. The Everly has no photo — duotone gradient by design.
Brand, Launch & Platform
Does an editable logo master exist (current SVGs are bitmap traces), and should an ivory inverse be properly exported?
Assumed in this build
Owner policy says 'no reduced-motion branches — motion is part of the product.' Does that stand against accessibility guidance for a public consumer product?
ASSUMED IN THIS BUILD: owner policy followed (no prefers-reduced-motion branch); motion is slow and grounded by design. Flagging for an explicit accessibility decision.
Brand, Launch & Platform· High
What proof points move CityMatch from beta/word-of-mouth to public launch — and what are the beta and public launch dates?
Floyd accepts a 3–6 month delay; 'there is only one real public launch opportunity.'
Brand, Launch & Platform
What are the launch channels?
AnswerBeta users + word-of-mouth first, no paid ads initially. TikTok/Instagram with hospitality-grade branded content; physical media only after proof of concept.
Brand, Launch & Platform· High
What data security, privacy, retention, and access-control policy applies to qualification data, messages, bookings, and behavioral/swipe data — and what may the AI agents see or do?
Business plan commits to NY SHIELD Act posture (TLS 1.3, encryption at rest, audit logging).
Brand, Launch & Platform
What should the first version deliberately NOT collect until necessary?
Stakeholders & Ownership· High
Who owns citymatch.com, newly purchased domains, source code, product IP, social/ad/analytics accounts, user data, and the content library?
Direct conflict on record: AM 'already purchased a domain and started front-end work' vs 'Floyd owns citymatch.com.'
Stakeholders & Ownership· High
Is Siento/Amigo work-for-hire, shared IP, or AM-licensed IP with royalty?
Stakeholders & Ownership· High
Which collaboration shape for phase one: paid sprint, reduced-fee build with upside, revenue share, strategic partnership, staged hybrid, or co-owner conversation later?
Floyd wants a long-term relationship; structure intentionally left open after the Zoom.
Assumed in this build· High
Is the production Phase-1 stack the business plan's Next.js/Vercel/Sanity lane, the prototype's Convex lane, or a hybrid?
ASSUMED IN THIS BUILD: Next.js frontend speaking the prototype's Convex wire shapes through a provider boundary — both lanes stay open. The prototype research notes Next.js was rejected for the demo but flagged 'reconsider for the production Phase-1 build.'
Assumed in this build
Should this site attach to the shared Convex demo deployment or its own?
ASSUMED IN THIS BUILD: mock provider by default — the demo deployment has no auth/isolation and seed:seed wipes all tables. Set NEXT_PUBLIC_CONVEX_URL to attach a real deployment.
Assumed in this build· High
Who approves the Convex schema extension for tours (shortlist rows or units gaining tourUrl/modelId fields + tours:attach mutation)?
ASSUMED IN THIS BUILD: the provider exposes attachTour/removeTour with the proposed wire shape, documented in lib/data/provider.ts for the backend owner (Joey).
Brand, Launch & Platform
What is the real Phase-1 booking/agent backend (Cal.com? CRM? Amigo) that 'requested' showings should land in?
Prototype booking slots are demo strings and agent replies are canned acks; this build mirrors that honestly.